The age-old perception that skincare is something feminine and that only women do has finally started to fade, and we have male skincare bloggers to thank for it. But the skincare landscape is still very gender-biased, and a significant percentage of the male population doesn’t take adequate care of their skin.
If your husband, boyfriend, or even brother is refusing to give his skin real TLC, it deserves, you came to the right place. In this blog post, we’ll go over some tips that will help you to help your man to start taking care of his complexion and never stop.
Tip 1. Start slow.
Sure, you might be doing all ten steps religiously and want him to try it all immediately and fall in love with skincare just like you did. But, hold your horses and try putting yourself in his shoes. For someone whose skincare hitherto has been consisting of splashing water on his (severely dehydrated) face and calling it a skincare routine, this might be a little too overwhelming. Remember how you started? It took you a while to learn, understand, and appreciate each product. He should be allowed to do the same. So, chill out and start from the beginning.
Tip 2. Go basic.
A basic skincare routine that is absolutely non-negotiable for anyone is a cleanser, moisturizer, and a sunscreen — nothing more, nothing less. Choose a gentle (low or neutral pH is the best) quality cleanser, lightweight, non-greasy moisturizer that can be used day and night, and a 50+ broad-spectrum SPF.
There’re tons of great moisturizers on the market for every budget, some even come with SPF, but we don’t recommend them. Why? Because a) he’ll need another night time moisturizer, which will complicate things unnecessarily, b) to get adequate sun protection, he’ll need to put on A LOT of said moisturizer and things can get very greasy very quickly. So, it’s best to start with 3 separate products – two to use at night and all three for the morning.
Tip 3. Solve the problem.
Most men are rational, plus they love challenge, so start with highlighting a problem. Do you notice that he wakes up with a papery flaky skin? Does he have super-enlarged pores? Acne? A deep wrinkle on his forehead? Tell him that, explain why this is a problem and show how to fix it (remember, it should be super easy!). After you bring attention to something he might not have noticed before, he will be more willing to listen to you talk about skincare since now it’s the topic he’s interested in. And while you have his attention, feel free to explain the science behind a product(s) you’re recommending. Point out one or two main ingredients in the products and tell why they’re an excellent solution for his skin concerns.
Framing “the skincare talk” in the “problem-solution” discourse will also help him to become more aware of his skin issues and will be more motivated to continue once he notices an improvement.
Tip 4. Throw on a sheet mask.
Ok, let’s say you’ve succeeded, and he now washes his face regularly and doesn’t need a reminder to apply sunscreen. Great news! Now it’s time to take things beyond basics and to the next level. But proceed with caution. Introduce too many new things at once, and it can backfire. One extra step you can easily add to spice up his regimen is sheet masks. They’re beneficial to the skin, and received social approval as a genderless skincare item thanks to Instagram that is pollinated with selfies of couples boasting their sheet masking experiences.
When you’re about to curl on a couch to watch some Netflix in the evening, tell him you’re going to put on a sheet mask and casually ask if he’d like to try one too. Choose a mask that isn’t messy and will stay put on his face. Explain how to use it or better so, apply it for him. He’ll feel loved, and his skin will glow – it’s a win-win in our books! And who knows, maybe it will become your new weekly ritual that he’ll look forward to.
Tip 5. Share products .
Sometimes, it’s easier to start building the skincare habit by getting one of those “for men” lines. They usually come in handy sets and feature very slick, minimal design. Another plus – he will most likely have no qualms about using a cleanser, toner, and lotion since it’s a set. However, we all know by now that there’s no such thing as “skincare for men.” For the most part, this is a simple marketing trick to sell guys mediocre, highly fragranced, and overpriced products.
As time goes and he starts being more and more comfortable with having skincare as a part of his everyday life, try bringing up the idea of using the same products. If your proposal is met with resistance, appeal to the money factor – buying separate skin care can add up quickly, not even mentioning the extra clutter in the bathroom. No guy will say no to the prospect of saving up. But it’s not just about the money. Heavy fragrance in men’s skincare can easily irritate the skin, not even mentioning the fact that the ingredient list isn’t always the cleanest.
Going for “gender-neutral” well-formulated products is the best for both, your man’s skin and your wallets. If you have similar skin types, you can comfortably share the majority of your routine, introducing only some small tricks where necessary. But even if not, you can still share some of the products, like a cleanser, toner, or exfoliator, since they’re less skin-type specific.
And there you have it! Five tips to help your man get healthy, hydrated skin.
Do you have anything to add? Or personal experiences to share building a skincare regimen for your better half?
Drop us a comment or DM us on IF (@mothermade_global). We’d love to hear from you!